Building a tiny home can be an exciting adventure, but getting the word out about your business can be a challenge. In today’s digital age, having a strong online presence is crucial for success. Here are some tips for navigating social media and SEO as a tiny home builder:
Utilize social media platforms
Social media platforms such as Facebook, Instagram, and X (Twitter) are great tools for reaching potential customers. Share photos and updates of your tiny homes in progress and completed projects. Engage with your audience by responding to comments and messages.
Action Steps:
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- Connect your social media using a social media management tool
- Establish a unified inbox (think Meta and Instagram)
- Engage your fans & followers
Develop a content strategy
Creating valuable content will help build your brand and establish you as an authority in the tiny home industry. Consider starting a blog where you can share information about the building process, design inspiration, client testimonials and eco-friendly or energy-saving materials. Share your blog articles on social media to drive traffic to your website.
Action Steps:
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- Write blog posts that answer your customer pain points
- Link to online facts, figures, quotes or statistics to provide link building
- Re-purpose blog posts to LinkedIn Articles to amplify your message
- Create libraries of content to showcase the services (design, build, deliver), the business brand, testimonials, and the tiny house lifestyle
Optimize your website for SEO
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). This can increase the visibility of your website to potential customers. Conduct keyword research and use those keywords throughout your website’s content, including titles, meta descriptions, and headers.
Action Steps:
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- Develop a website FAQ section
- Update Alt Image Tags
- Update Page Titles and Headers
- Make sure your website content had SEO keywords and key phrases
Utilize local SEO
As a tiny home builder, your business is likely focused on a specific geographic area. Utilize local SEO tactics, such as creating a Google My Business listing, to increase your visibility to local customers.
Action Steps:
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- Claim all business listings (Yelp, yp.com, Google, Yahoo, Bing, etc)
- Build out full and complete listings
- Add photos and video to each listing
By utilizing these tips, you can navigate social media and SEO to build a strong online presence and reach potential customers as a tiny home builder.